Fish Welfare Initiative · ExPros
Strategy Card
Cross-Team Input Session · May 2026
Your name
1
The 100-Point Investment Game
You have 100 points. Allocate them across the four strategic directions below — any split you like. Add your own direction in the last row if something's missing. The counter tracks your total.
pts
Direction A
Direct welfare practice change
Changing what physically happens to fish at any stage of their life cycle
e.g.
Improved slaughter (chill kill), stocking density protocols, water quality management, handling improvements at harvest
pts
Direction B
Farmer capability & tools
Equipping farmers with the knowledge or tools to act differently
e.g.
Fish Welfare App, farmer training programs, technician advisory networks, disease management support
pts
Direction C
Economic incentives
Making welfare-positive behaviour financially rational for farmers or industry
e.g.
WAP-based farmer competitions, payments for implementing welfare practices, buyer premiums for welfare-attribute fish
pts
Direction D
Systemic & structural change
Changing the industry rules or infrastructure that govern behaviour at scale
e.g.
Aggregator partnerships (processors, FPOs, feed mills), policy advocacy, certification schemes, processor-level mandates
pts
✏️
A direction we haven't listed
If you see a strategic direction that doesn't fit A–D, name it and describe it briefly.
Your total
0
/
100
✅
2
Your Gift to ExPros
One thing from your own work — a finding, a lesson, a problem you hit — that ExPros should know before forming its strategy. Failures and surprises especially welcome.
3
Postcard from 2030
Two sentences. Bold is fine.
"It's 2030 and ExPros has made a measurable impact on fish welfare in Andhra Pradesh. In two sentences — what did they do?"
🐟
Response submitted!
Thanks . Your input has been recorded and will directly shape ExPros's strategy memo.